In Battlefield Heroes, there are four sets of unique character clothing, and consumers get a pair of outfits per download, one for each side.
The game was recently named by The New York Times as one of 2010’s most anticipated games. In Mass Effect 2 (shipping January 26th for the Xbox 360 videogame and entertainment system, PC), a shooter RPG from EA’s award-winning BioWare™ division, there are three unique pieces of armor: two helmets and a visor. The exclusive Cyborg parts will be usable by all owners of the Spore PC game and anyone who downloads the free Spore Creature Creator Trial Edition from the website. These parts allow players to mix robot and organic creature body parts to design their own Cyborg creatures. In Spore, a dozen Cyborg-themed body parts – such as eyes, heads and arms – can be redeemed and used in the Spore Creature Creator. Other examples of exclusive downloadable content include the following: Fans who have played The Sims over the years will recognize items inspired by previous The Sims games like the Lips Couch or Boomerang Window. Consumers will be able to download exciting new content ranging from a party top or hot boots all the way to a cool Retro car. Game enhancements for The Sims 3, for example, feature theme-based bundles including Vintage Vegas, Beach Party, Celebrity and Football. Go to: to redeem the code and select from a wide range of game enhancements for Battlefield Heroes™, Battlefield: Bad Company™ 2, Mass Effect™ 2, Spore™ and The Sims™ 3 and others to be announced throughout the year. Find an exclusive redemption code under the bottle cap.ģ. Purchase a participating bottle of Dr Pepper.Ģ. “The EA promotion gives fans an unbelievable gaming experience that they can only access through Dr Pepper.”ġ. “We wanted to give consumers an unrivaled experience by offering a range of valuable game enhancements that elevate their experience within the games and create brand affinity,” said Tony Jacobs, vice president of marketing, Dr Pepper. “Consumers get free game content and a whole new way to experience the Dr Pepper brand.” Pepper’s decision to partner with EA is an investment that will bring a lot of value to their brand and to their consumers,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “The EA promotion gives fans an unbelievable gaming experience that they can only access through Dr Pepper.” Gaming fans will receive access to these exclusive add-ons for select EA titles throughout 2010 with codes* found on more than 500 million Dr Pepper bottles and fountain cups. Beginning this week, consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore™ creatures. (NASDAQ:ERTS) and Dr Pepper today launched an innovative brand marketing program delivering custom built interactive entertainment to Dr Pepper fans. & PLANO, Texas–(BUSINESS WIRE)–Electronic Arts Inc.
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